As lead designer at Our Agency I worked directly with the client in creating a character and series of personas for a residential development, Archibald. My character was brought to life through video, print and digital. I designed the brand, look and feel of the campaign, plus storyboarded the promotional video. I was integral in conceptualising and designing the unique carry handle brochure, which emulated a premium shopping bag. I was also involved in making a series of cinema-graph files used to promote the residencies digitally, a first ever used in this industry.