I was the lead creative on the Elysium project, it was a huge marketing success, selling out within two weeks of the launch date.
Project: Elysium Terrigal
Creative: Brand, website design, brochure, online and print ads, newsletters, signage, full display suite and illustrated map
‘Elysium’ in Terrigal was coined as such for its positioning as a heavenly resort-style residential development. I created the brand and style to emulate this and to embody the relaxed coastal feel of the region. The highlight for me creatively was producing the brochure and planning and managing the promotional video
I storyboarded the promo video, sourced stock video, managed the shoot with talent and wardrobe and assisted in post with graphics.
Marketing brochure with speciality cover stock representing sand, an elegant die cut logo, white industrial stitching in a square format.
The ‘S’ graphic is subtly used through the brochure
Carefree styled illustrated map showing the lifestyle offering
Responsive website
Email campaign with animated messages
Double page print ads with full bleed image and minimal copy for maximum exposure
Custom display suite for sales and launch events
